Produce is a generalized term for a group of farm -produced crops and goods, including fruits and vegetables – meats, grains, oats, etc. are also sometimes considered produce. More specifically, the term "produce" often implies that the products are fresh and generally in the same state as where they were harvested . In supermarkets the term is also used to refer to the section where fruit and vegetables are kept. Produce is the main product sold by greengrocers , farmers' markets , and fruit markets. The term "produce" is commonly used in the . but is not typically used outside the agricultural sector in other English-speaking countries.