One of the most important factors that determine the success of a small business is the right choice of line of business from personality fit standpoint, . the extent to which it corresponds with your entrepreneur type. We distinguish 9 entrepreneur types , such as business leader, freelancer, analyst etc. If the nature of the business and your entrepreneur type do not match up, you run the risk of losing your business, together with the money and effort invested, never mind the frustration and loss of self-confidence.
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The Cognitive Style Inventory is NOT the (MBTI) Myers-Briggs Type Indicator. The exclusive publisher of the MBTI is CPP, Inc., a publishing conglomerate who authorizes and certifies professionals in the use of this instrument. The MBTI is not a Personality Test; it is an assessment instrument. Information on its use can be obtained at the website of the Myers & Briggs Foundation . Myers-Briggs Type Indicator, Myers Briggs, MBTI, the MBTI logo, Step I, Step II and Step III are trademarks or registered trademarks of the MBTI Trust, Inc.