Should you panic about your load time affecting your Google rankings? The great Matt Cutts says no – that it’s just one of over 200 signals they use in determining rank. But that’s not to say you should put it off either. Optimizing your page load time is a smart thing to do to help visitors get where they’re going faster, and it’s a better use of your time than obsessively tweaking your meta-tags. According to a recent post on SEOmoz , while site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal.
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